Egyptian real estate developer PRE Group has signed a strategic partnership with global hospitality company Hilton to develop six hotels and four branded residential projects across Ain Sokhna, the North Coast and New Cairo, with total investments estimated at EGP 14 billion. Announced on November 10, 2026, the agreement will add up to 2,000 hotel rooms and branded residential units to Egypt’s hospitality sector.
Prime Minister Mostafa Madbouly witnessed the signing at the government headquarters in the New Administrative Capital, alongside Tourism and Antiquities Minister Sherif Fathy and senior officials.
The agreement was signed by Waleed Zaki, founder and CEO of PRE Group, and Guy Hutchinson, Hilton’s president for the Middle East and Africa.
The 10 developments will operate under five Hilton brands: Canopy by Hilton, Tapestry Collection by Hilton, Hilton Hotels & Resorts, DoubleTree by Hilton and Hilton Garden Inn.
The projects will be located across four destinations within PRE Group’s portfolio: Telal Ain Sokhna, Jebal Ain Sokhna, Telal El Alamein and Ivoire East in New Cairo, extending the developer’s hospitality business across the Red Sea coast, North Coast and eastern Cairo.
The partnership marks a significant expansion of PRE Group’s hospitality business, integrating hotels and branded residences into its existing residential communities to provide accommodation, services and amenities for homeowners and visitors throughout the year.
The agreement follows a specialised hospitality study commissioned by PRE Group covering 12 developments across East and West Cairo, the North Coast, Ain Sokhna and Marsa Alam. The study identified hotels and branded residences as priorities for the company’s next phase of growth.
Zaki said the group had selected Hilton’s brands according to each project’s location, characteristics and target customers, allowing the developments to serve different hospitality and residential market segments.
He also highlighted the role of government investment in roads, airports and transport infrastructure in creating opportunities for private-sector hotel development.
PRE Group, which entered the Egyptian market in 2007 and is listed on the Egyptian Exchange, has a land portfolio exceeding 12 million square metres across Greater Cairo, the North Coast, Ain Sokhna, Alexandria and Marsa Alam, according to the company’s background information accompanying the announcement.
The developer said its portfolio comprises 16 residential, commercial and coastal projects and that it has delivered more than 10,200 units.
For Hilton, the agreement expands its Egyptian portfolio while extending its hospitality offering beyond traditional hotel accommodation into branded residential ownership.
Carlos Khneisser, Hilton’s chief development officer for the Middle East and Africa, said the company, which has operated in Egypt for more than 65 years, continues to see substantial opportunities for growth.
He said the partnership would enable Hilton to introduce brands tailored to the characteristics and growth potential of each destination while bringing its hospitality services to both hotel guests and residential property owners.
The projects are expected to create thousands of direct and indirect jobs once fully operational, according to the companies, reflecting the hospitality sector’s links to construction, transport, food services and other supporting industries.
PRE Group also expects the developments to contribute to foreign-currency earnings and government tax revenues, although the companies have not disclosed projected annual revenues, completion dates or the investment allocation for individual projects.
The agreement comes as Egypt seeks to expand hotel accommodation to support rising international visitor numbers and strengthen tourism’s contribution to the economy.
Under its national tourism development strategy, the government aims to increase hotel capacity to approximately 300,000 rooms and attract nearly 30 million tourists annually by 2030.
Egypt received approximately 12.8 million tourists during the first nine months of 2026, while Tourism Minister Sherif Fathy projected arrivals of around 20 million for the full year, compared with approximately 19 million in 2025.
Egypt’s hotel development pipeline reached 45,984 rooms across 185 projects in 2026, the largest in Africa, according to W Hospitality Group figures highlighted by the Cabinet Media Centre. The pipeline includes signed developments at different stages, rather than completed or operational hotel rooms.
Of the total, approximately 23,622 rooms, or 51.4%, were classified as under construction, underscoring the distinction between planned hotel capacity and accommodation already being built.
The PRE Group–Hilton agreement forms part of a broader expansion of international hotel operators in Egypt, supported by government initiatives to encourage private investment and increase accommodation capacity.
The planned developments would contribute to that expansion while strengthening PRE Group’s position in hospitality and Hilton’s presence across Egypt’s coastal and urban destinations.
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